Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
2012 AWARDS WINNERS & PHOTO GALLERY
Best Retailer of Preschool Licensed Products
Sainsbury’s (includes TU Clothing)
Best Retailer of Kids’ Licensed Products
The Entertainer
Best Brands Retailer of Licensed Products
John Lewis
Best Direct Selling Retailer of Licensed Products
Moonpig.com
Best Overall Retailer of Licensed Products
The Entertainer
Best Licensed Toys or Games Range
Moshi Monsters Toy Range from Vivid Toy Group
Best Licensed Food or Drink Range
Levi Roots Food Range from Kimm & Miller (UK)
Best Licensed Dress-Up or Party Range
Rainbow Adult Dress-Up from Smiffy’s
Best Licensed Preschool Apparel Range
The Gruffalo Collection for TU Sainsbury’s with Brecrest Babywear
Best Licensed Children Apparel Range
Angry Birds T Shirt Range for Next from Fashion UK
Best Licensed Adult Apparel Range
Star Wars T Shirt for Tesco from Brand Alliance
Best Licensed Written, Listening or Learning Range
Moshi Monsters Range from Penguin UK
Best Licensed Giftware Range
Orla Kiely Garden Range from Wild & Wolf
Best Licensed Home Décor, Tableware or Housewares Range
Hello Kitty Art Fabrics Bedding from Ashley Wilde
Best Licensed Paper Products or Stationery Range
Hello Kitty Art Fabrics Bedding from Ashley Wilde
Best Licensed Brand Range-Soft and Hard Goods
Monopoly Collection from Gift Republic
The Innovation Award
The Muppets Augmented Reality T-Shirt Range from George@Asda
Best Preschool Licensed Property
Peppa Pig
Best Schoolers/Tween or Teen Licensed Property
Moshi Monsters
Best Celebrity Licensed Property
One Direction
Best Sports Licensed Property Property
London 2012 Olympic Games and Paralympic Games
Best Licensed Brands Property
Orla Kiely
Best Classic Licensed Property
Mickey Mouse
Honorary Achievement Award
David Ackroyd and Pauline Lonsdale
Best Licensing Marketing Communication Campaign
Gnashional Trust for The National Trust from DC Thomson
