Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
2022 AWARDS WINNERS & PHOTO GALLERY
THE UK RISING STAR
Jessica Dodd, associate retail franchise manager, Hasbro
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Asda
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Smyths Toys
BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV
THE RADAR AWARD
Vanilla Underground
BEST OVERSEAS RETAILER OF LICENSED PRODUCTS
Aldi
BEST LICENSED RETAIL MARKETING INITIATIVE
Pokémon x Charli Cohen Electric/City Brandiverse with Selfridges
BEST LICENSED PROMOTIONS CAMPAIGN
The Very Hungry Caterpillar Meal Box Campaign with Deliveroo
BEST LICENSED LIVE EVENT
Doctor Who: Time Fracture Immersive Event from Immersive Everywhere
BEST LICENSED TOYS OR GAMES RANGE
Bluey Play-sets from Moose Toys
BEST LICENSED DRESS-UP OR PARTYWARE
Baby Shark Party, Balloon and Costume Range from Amscan International
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE
Peppa Pig #PlantWithPeppa Range for Character.com from Fashion UK
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Peanuts Children’s Range from Marks and Spencer
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Bridgerton Collection from Stradivarius
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
LEGO DUPLO Audio Cards from Yoto
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Unilever Famous Foods Greeting Cards from Tache
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Winnie the Pooh Bath and Body Collection from Mad Beauty
BEST LICENSED FOOD OR DRINK RANGE
Friends Central Perk Hot Beverage Range from CafféLuxe
THE INNOVATION AWARD
Thomas and Friends Sensory Friendly Range from Character.com
BEST SUSTAINABLE LICENSED PRODUCT
Peppa Pig Plant with Peppa Collection for George@Asda
BEST PRESCHOOL LICENSED PROPERTY
Bluey
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY
Wizarding World
BEST TEEN OR ADULT LICENSED PROPERTY
Stranger Things
BEST GAMING LICENSED PROPERTY
Pokémon
BEST FILM LICENSED PROPERTY
Encanto
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
Billie Faiers
BEST SPORTS LICENSED PROPERTY
Tottenham Hotspur Football Club
THE CLASSIC LICENSED PROPERTY AWARD
Paddington
What Kids Love Award
Minecraft
Honorary Achievement Award 2022
Stephen Gould
