Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
2021 AWARDS WINNERS & PHOTO GALLERY
The UK Rising Star Award
ABBIE BURROWS, category manager - UK and EMEA for Hasbro
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS
George @ Asda
BEST RETAILER OF KIDS’ LICENSED PRODUCTS
Tesco
BEST RETAILER OF ADULT LICENSED PRODUCTS
Tesco
THE RADAR AWARD
The Hut Group
BEST OVERSEAS RETAILER
Aldi
BEST LICENSED RETAIL MARKETING INITIATIVE
Mrs Hinch Exclusively at Tesco Campaign
BEST LICENSED PROMOTIONS CAMPAIGN
Tom & Jerry The Movie and Xplora Partnership (Agency: Lime Communications)
BEST LICENSED LIVE EVENT
The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens
BEST LICENSED TOYS OR GAMES RANGE
CoComelon Toys from BANDAI
BEST LICENSED DRESS-UP OR PARTYWARE
Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies Masquerade Co UK
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE
Peter Rabbit Classic SS21 Collection for Nutmeg at Morrisons from Dennicci
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
The Wizarding World Kids Fashion Range from Marks & Spencer
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Barbie 1959 Collection from Zara
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Mr Men Little Miss Books from Farshore Books
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Peaky Blinders Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions
BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston
BEST LICENSED FOOD OR DRINK RANGE
Harry Potter Confectionery for M&S from Kinnerton Confectionery
THE INNOVATION AWARD
LEGO DOTS Range from LEVI Strauss & Co.
BEST SUSTAINABLE LICENSED PRODUCT
Peppa Pig Brand Threads Nightwear Range from Cooneen By Design
BEST PRESCHOOL LICENSED PROPERTY
Peppa Pig
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY
L.O.L. Surprise!
BEST TEEN OR ADULT LICENSED PROPERTY
Wizarding World
BEST GAMING LICENSED PROPERTY
Pokémon
BEST FILM LICENSED PROPERTY
Peter Rabbit 2: The Runaway
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Rolling Stones
BEST SPORTS LICENSED PROPERTY
England Football
THE CLASSIC LICENSED PROPERTY AWARD
The Very Hungry Caterpillar
WHAT KIDS LOVE AWARD
Frozen
Honorary Achievement Award
Angela Hall
