Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
2020 AWARDS WINNERS & PHOTO GALLERY
THE UK RISING STAR AWARD
Archie Harris-Eva, licensing manager of TSBA Group
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Smyths Toys Superstores
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Character.com
BEST RETAILER OF ADULT LICENSED PRODUCTS
Primark
THE RADAR AWARD
Nutmeg at Morrisons
BEST OVERSEAS RETAILER
H&M
BEST LICENSED RETAIL MARKETING INITIATIVE
Natural History Museum Colour by Nature Campaign at Farrow & Ball
BEST LICENSED PROMOTIONS CAMPAIGN
The Very Hungry Caterpillar Royal Horticultural Society Summer Partnership (Agency: Rocket Licensing)
BEST LICENSED LIVE EVENT
Wallace & Gromit’s Musical Marvels Show from Carrot Productions
BEST LICENSED TOYS OR GAMES RANGE
Friends Central Perk LEGO Ideas from The LEGO Group
BEST LICENSED DRESS-UP OR PARTYWARE
The Very Hungry Caterpillar Butterfly Dress-up for George@Asda from Christy’s By Design
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
Peanuts Collection from cribstar
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Harry Potter Mini Boden Collection from Boden
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Stranger Things Collection from Primark
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Peppa Pig Range from Ladybird
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
The Tiger Who Came To Tea Range from Museums & Galleries
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Peaky Blinders Drinkware from GB eye
BEST LICENSED FOOD OR DRINK RANGE
Downton Abbey Gin and Whisky from Harrogate Tipple
THE INNOVATION AWARD
Harry Potter Wizarding World Lumos Book Lamp from BB Designs Europe
BEST SUSTAINABLE LICENSED PRODUCT
BBC Earth T-shirt Collection from Teemill
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
Peppa Pig
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)
L.O.L. Surprise!
BEST TEEN OR ADULT LICENSED PROPERTY
Friends
BEST GAMING LICENSED PROPERTY
Fortnite
BEST FILM LICENSED PROPERTY
Frozen 2
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Rolling Stones
BEST SPORTS LICENSED PROPERTY
Liverpool Football Club
THE CLASSIC LICENSED PROPERTY AWARD
Miffy
HONORARY ACHIEVEMENT AWARD
John McInnerny
