Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2009 AWARDS WINNERS & PHOTO GALLERY

Best Retailer of Preschool Licensed Products

Mothercare

Best Retailer of Kids’ Licensed Products

Next

Best Brands Retailer of Licensed Products

Debenhams

Best Direct Selling Retailer of Licensed Products

Littlewoods

Best Overall Retailer of Licensed Products

Next

Best Licensed Toys or Games Range

Ben10 Wheeled Toys Range from MV Sports & Leisure

Best Licensed Food or Drink Range

Hello Kitty Confectionery Range from Bon Bon Buddies

Best Licensed Dress-Up and/or Party Range

Mr Men and Little Miss Dress-Up from VMC Accessories

Best Licensed Apparel or Accessories Range

EMI Music Publishing @Lyric@ T-Shirts from TU Clothing for Sainsbury’s

Best Licensed Written, Listening or Learning Range

Peppa Pig Book Range from Penguin Books

Best Licensed Giftware Range

Top Gear Novelty Gift and Toy Range by Wow! Stuff

Best Licensed Home Décor, Housewares or Bedding Range

In The Night Garden Bedroom Furniture Range by Martin Yaffe

Best Licensed Paper Products or Stationery Range

Mr Potato Head Cards & Wrap Collection from The Monster Factory

Best Licensed Brand Range-Soft Goods

V & A Anemone Range of Bed Linen from Bedeck

Best Licensed Range-Hard Goods

Flying Scotsman Gifts & Accessories from Wild & Wolf

The Innovation Award

Hello Kitty Confectionery Range from Bon Bon Buddies

Best Preschool Licensed Property

Peppa Pig

Best Schoolers/Tween or Teen Licensed Property

Ben 10

Best Brand Licensed Property

V&A

Best Celebrity Licensed Property

Jamie Oliver

Best Sports Licensed Property

England Rugby

Honorary Achievement Award

Trevor Jones

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