Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
2008 AWARDS WINNERS & PHOTO GALLERY
Best Retailer of Preschool Licensed Products
Marks and Spencer
Best Retailer of Kids’ Licensed Products
Woolworths
Best Tweens/Teens Retailer of Licensed Products
New Look
Best Brands Retailer of Licensed Products
Debenhams
Best Direct Selling Retailer of Licensed Products
Play.com
Best Overall Retailer of Licensed Products
Play.com
Best Licensed Toys or Games Range
In The Night Garden Toy Range from Hasbro
Best Licensed Food or Drink Range
In The Night Garden Confectionery Range from Bon Bon Buddies
Best Licensed Dress-Up and/or Party Range
Dr Who Dress-Up from The Christy Group
Best Licensed Children’s Apparel or Accessories Range
High School Musical, Woolworths Exclusive Range from Blues Clothing
Best Licensed Adult Apparel or Accessories Range
Sesame Street T-Shirts from Famous Forever
Best Licensed Written, Listening or Learning Range
Dora the Explorer, Reader’s Digest Range from Simon & Schuster
Best Licensed Giftware Range
The Very Hungry Caterpillar Giftware from Portmeirion
Best Licensed Home Décor, Housewares or Bedding Range
Humphrey’s Corner Bedroom Range from Mothercare
Best Licensed Paper Products or Stationery Range
High School Musical 2 Greeting Cards and Calendars from Danilo
Best Licensed Brand Range-Soft Goods
Jelly Belly Cosmetics from Baylis and Harding
Best Licensed Range-Hard Goods
Jack Daniel’s Barbecue Sauces from Baxters Food Group
Best Licensed Interactive Range
Planet Earth DVD Game from Imagination Games
The Innovation Award
Queen Tooth Tunes from Grosvenor
Best Preschool Licensed Property
In The Night Garden
Best Schoolers/Tween or Teen Licensed Property
High School Musical
Best Brand Licensed Property
Haynes
Best Celebrity Licensed Property
Marco Pierre White
Best Sports Licensed Property
Liverpool Football Club
Honorary Achievement Award
Mike Redfern
