Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
2010 AWARDS WINNERS & PHOTO GALLERY
Best Retailer of Preschool Licensed Products
Mothercare
Test
Test
Best Retailer of Kids’ Licensed Products
Tesco
Best Brands Retailer of Licensed Products
Marks and Spencer
Best Direct Selling Retailer of Licensed Products
Argos
Best Overall Retailer of Licensed Products
Marks and Spencer
Best Licensed Toys or Games Range
Wallace & Gromit Cracking Contraptions from Wow! Stuff
Best Licensed Food or Drink Range
Hello Kitty Seasonal Gift Collection from Kinnerton Confectionery
Best Licensed Dress-Up and/or Party Range
Toy Story 3 Dress-Up from The Christy Group
Best Licensed Children’s Apparel or Footwear Range
Hungry Caterpillar Baby Range from Brecrest for TU Clothing at Sainsbury’s
Best Licensed Adult Apparel or Footwear Range
Wizard of Oz Ruby Slippers from Newmans for Harrods
Best Licensed Written, Listening or Learning Range
Peppa Pig Electronic Learning Range from Inspiration Works
Best Licensed Giftware Range
Where’s Wally? Gift Range from Half Moon Bay
Best Licensed Home Décor, Tableware or Housewares Range
Wallace & Gromit Housewares Range from Peter Black for Marks & Spencer
Best Licensed Paper Products or Stationery Range
The Gruffalo Stationery Range from Blueprint Collections
Best Licensed Brand Range-Soft and Hard Goods
The Haynes Guide to Grooming Range from Grace Cole
The Innovation Award
The Gruffalo Trunki from Magmatic
Best Preschool Licensed Property
Peppa Pig
Best Schoolers/Tween or Teen Licensed Property
Hello Kitty
Best Brand Licensed Property
JCB
Best Celebrity Licensed Property
The Beatles
Best Sports Licensed Property
Chelsea FC
Honorary Achievement Award
Andrew Lane
Best Licensing Marketing Communication Campaign
Wallace & Gromit Turbo-charged Kingsmill Campaign from Aardman Rights
