Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
2011 AWARDS WINNERS & PHOTO GALLERY
Best Retailer of Preschool Licensed Products
ASDA
Best Retailer of Kids’ Licensed Products
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Best Brands Retailer of Licensed Products
John Lewis
Best Direct Selling Retailer of Licensed Products
Amazon
Best Overall Retailer of Licensed Products
Next
Best Licensed Toys or Games Range
Star Wars Talking Plush Range from Underground Toys
Best Licensed Food or Drink Range
Nando’s Food Gift Range from Kimm & Miller UK
Best Licensed Dress-Up and/or Party Range
Sesame Street Dress-Up from Smiffy’s
Best Licensed Children’s Apparel or Footwear Range
The Gruffalo SS11 Range for Sainsbury’s TU Clothing from Brecrest Babywear
Best Licensed Adult Apparel or Footwear Range
Where’s Wally? Underwear and Nightwear for Next from Somerbrand
Best Licensed Written, Listening or Learning Range
Peppa Pig Electronic Learning Range from Inspiration Works
Best Licensed Giftware Range
Hello Kitty Nerdy Range from Blueprint Collections
Best Licensed Home Décor, Tableware or Housewares Range
Sophie Conran Buckets of Fun from Burgon & Ball
Best Licensed Paper Products or Stationery Range
Star Wars Classic Poster and 3D Poster Range from GBeye
Best Licensed Brand Range-Soft and Hard Goods
Volkswagon T1 Camper Van Tent from The Monster Factory
The Innovation Award
Red or Dead Bicycle Collection from Raleigh
Best Preschool Licensed Property
Fireman Sam
Best Schoolers/Tween or Teen Licensed Property
Ben 10
Best Brand Licensed Property
JCB
Best Celebrity Licensed Property
JLS
Best Sports Licensed Property
London 2012 Olympic Games and Paralympic Games
Best Classic Licensed Property
Star Wars
Honorary Achievement Award
John Sinfield
Best Licensing Marketing Communication Campaign
Mr Happy Should’ve Gone to Specsavers from Chorion
