THE LICENSED PRODUCT CATEGORIES
This section of the website includes all the information to enable you to enter all of the product award categories of The Licensing Awards 2023. These annual awards are open to all UK/Ireland based companies of licensed products.
Entry and judging for all of the product categories will take place online. This includes uploading images with your entry and means that there is no need to send any physical samples of products. The awards are free to enter. You can submit entries into as many categories as well as make multiple entries into individual categories as you wish.
All entries will be judged online by an extensive panel of retail buyers.
The deadline for entries is Thursday 30 May 2024.
For all The Licensing Awards categories entered online you will need to register and create a password. Once you have done this it will mean that you will be able to save your submission progress as well as go back and edit an entry right up until the deadline.
Click on the relevant category box below to see the full criteria and begin your entry. (If you haven’t registered with a password already it will ask you to do this).
Good luck!
BEST LICENSED TOY OR GAMES RANGE
Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED DRESS-UP OR PARTYWARE RANGE
Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED PRESCHOOL APPAREL RANGE (age group 0-5)
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and accessories aimed at children 0-5 years. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED CHILDREN'S APPAREL RANGE
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and accessories aimed at children 5 years and upwards. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED ADULT APPAREL RANGE
Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Open to: All licensed giftware ranges, aimed at children or adults including bath & beauty products, as well as licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED FOOD OR DRINK RANGE
Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
BEST LICENSED HEALTH & BEAUTY RANGE
Open to: All licensed health and beauty products or ranges aimed at children or adults (including fragrances, bath and body, cosmetics, personal care items and vitamins). The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
THE INNOVATION AWARD
Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.
THE SUSTAINABILITY AWARD
Open to: This special product award is for one licensed item or range of any discipline and will recognise and reward the credentials of a licensed product/range on a sustainability front. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.