Open to: This is a Licensing International UK award. The Award is designed to recognise excellence among junior industry professionals in the United Kingdom, under the age of 35. Nominees are sought from the licensing industry

Open to: This award is for the most creative and effective marketing campaign run in a UK retailer to support a licensed brand or range of licensed products or individual product. The campaign could cover any kind of marketing communication, including all forms of advertising and PR,  or any in-store initiative or activation for any licensed brand or licensed product or range of products being sold through a UK retailer - either online or bricks and mortar. The campaign must have appeared in the UK market during the period 1 June 2023 – 31 May 2024. It could have been part of a broader European campaign, but it is the execution on the UK market that is to be judged.

Open to: This Award will be presented to the most creative and effective use of a licence in the promotion of ANOTHER brand or service.The campaign can cover any kind of promotional communication including TV advertising, poster campaign, on pack promotion or sponsorship for any product or service related to a brand other than the licensed property itself. It can cover the promotion of a charity. To qualify for inclusion the licence involved MUST be promoting the use of another product or service. Campaigns that promoting a range of licenced goods within a retail outlet should be entered into the retail awards section.The campaign must have appeared in the UK market during the period 1 June 2023 - 31 May 2024. It could have been part of a broader European campaign, but it is the execution in the UK market that is judged.

Open to: This award is for a licensed live event is where the public needs to pay to participate, either by paying to enter a venue where the licensed event takes place or to participate directly in the licensed event itself. This includes theatrical shows and events, fairground rides or events within paid for experiences (for example - a licensed area within a theme park). 'Free-to-consumer' experiential marketing events should be entered into the Promotional Marketing award. To qualify the live event needs to have been launched/taken place (it must be a new live event or an update to an existing live event) between 1 June 2023 and May 31 2024.

Open to: This special award is given to someone who has contributed greatly to the licensing industry.

Open to: This special product award is for one licensed item or range of any discipline and will recognise and reward the credentials of a licensed product/range on a sustainability front. The products had to be launched into UK retail between 1 June 2023 and 31 May 2024.