These categories are for all retailers of licensed merchandise. Below are descriptions of the various retailer categories with the logo of the category sponsor.
Open to: This award is for retailers who have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year
Sponsored by Wildbrain CPLG
Open to: Any UK based retailers of any discipline selling licensed products aimed at the preschool market (children aged 0-5 years). This is for activity over the last year.
Sponsored by Hasbro
Open to: Any UK based retailers of any disipline selling licensed products aimed at the kids market (children aged 5 - 16 years). This is for activity over the last year.
Sponsored by NBC Universal
Open to: any UK based retailers of any discipline selling licensed products aimed at adults. (These can include retailers selling licensed merchandise such as those based on sports, entertainment, celebrity, heritage, art & design or FMCG brands). This is for activity over the last year.
Sponsored by Warner Bros
Open to: Retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. The award is for the retailer’s activity on the licensing front over the last year.
Sponsored by Mattel