BEST LICENSED PROPERTY CATEGORIES
These categories are for all licensed properties and below are descriptions of the various product categories with the logo of the category sponsor.
BEST LICENSED PROPERTY CATEGORIES
BEST PRESCHOOL LICENSED PROPERTY (0-5)
Open to: This award is for licensed properties aimed at 0-5 year olds. The property (and licensed products) must have been active in the UK market during the period 1 June 2023 and 31 May 2024.
Sponsored by Character World
BEST CHILDREN'S OR TWEEN LICENSED PROPERTY (age group 5-12)
Open to: This award is for licensed properties aimed at the children’s or tween market (5-12 year olds). The property (and licensed products) must have been active in the UK market during the period 1 June 2023 and 31 May 2024.
BEST TEEN OR ADULT LICENSED PROPERTY (age group 12 and above)
Open to: This award is for licensed properties aimed at the teen or adult market (aged 12 and above). The property (and licensed products) must have been active in the UK market during the period 1 June 2022 to 31 May 2023.
Sponsored by Hunter Price
BEST FILM LICENSED PROPERTY
Open to: This award is for licensing activity based around a film property. The film property could be aimed at any age group. The property (and licensed products) must have been active in the UK market during the period 1 June 2023 to 31 May 2024.
Sponsored by Pyramid International
BEST LICENSED GAMING PROPERTY
Open to: This award is for a specific licensed property that has gaming as its origin. The property (and licensed products) must have been active in the UK market during the period 1 June 2023 to 31 May 2024.
Sponsored by GB Eye
BEST SPORTS LICENSED PROPERTY
Open to: This award is for licensed properties from any sports field (excluding sports celebrities). The property (and licensed products) must have been active in the UK market during the period 1 June 2023 to 31 May 2024.
Sponsored by Dependable Solutions
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
Open to: This award is for licensing activity for a specific licensed music or celebrity/personality property aimed at any target age group. Nominees could be celebrities/personalities, either living or deceased, from all disciplines including entertainment, sport, culinary, design, art or music. The property (and licensed products) must have been active in the UK market during the period 1 June 2023 to 31 May 2024.
Sponsored by Danilo
BEST CLASSIC LICENSED PROPERTY
Open to: This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner joins previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Mickey Mouse, Miffy, Paddington, Peppa Pig, Peter Rabbit, Pokémon, The Snowman, Star Wars, Thomas & Friends, The Very Hungry Caterpillar and Wizarding World.
Sponsored by Blues
