THE LICENSING AWARDS 2024

VIEW THE 2024 WINNERS

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THE UK RISING STAR AWARD

Corinne Duckworth, commercial executive, Dreamtex

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)

Smyths Toys

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

Primark

BEST RETAILER OF ADULT LICENSED PRODUCTS

HMV

THE RADAR AWARD

Cardfactory

BEST OVERSEAS RETAILER

H&M

BEST LICENSED RETAIL MARKETING INITIATIVE

Barbie The Movie Campaign with Zara

BEST LICENSED PROMOTIONS CAMPAIGN

Cluedo Cooking Sauces Promotion with Premier Foods

BEST LICENSED LIVE EVENT

Stranger Things: The First Shadow Theatrical Production from Sonia Friedman Productions

BEST LICENSED TOYS OR GAMES RANGE

Traitors The Official Board Game from Vivid Goliath

BEST LICENSED HEALTH AND BEAUTY RANGE

SpongeBob SquarePants Bath and Body Collection from LUSH

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)

Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE

Squishmallows Collection from H&M

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE

Barbie Movie Collection for Primark from Bioworld

BEST LICENSED DRESS-UP OR PARTYWARE RANGE

Wednesday Dress-up Range from Rubies Masquerade

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Peter Rabbit Cross Stitch Magazine from Hachette Partworks

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Crayola Kraft Range from Hunter Price

BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

Miffy x Cath Kidston Collection from Cath Kidston

BEST LICENSED FOOD OR DRINK RANGE

Elf Doughnut Collection from Krispy Kreme

THE INNOVATION AWARD

Real FX Disney Stitch Puppet from WOW! Stuff

BEST SUSTAINABLE LICENSED PRODUCT

Happy Place by Fearne Cotton AW23 Collection with Fabacus from Nobody’s Child

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)

Bluey

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)

Squishmallows

BEST TEEN OR ADULT LICENSED PROPERTY

Barbie

BEST GAMING LICENSED PROPERTY

Minecraft

BEST FILM LICENSED PROPERTY

Barbie The Movie

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

The Beatles

BEST SPORTS LICENSED PROPERTY

Manchester City Football Club

THE CLASSIC LICENSED PROPERTY AWARD

Hello Kitty

WHAT KIDS LOVE AWARD

Pokémon

HONORARY ACHIEVEMENT AWARD

Richard Hollis

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